Amanah Labs was founded around a simple idea: institutions that serve our communities should have the same level of polish, clarity, and strategic thinking as the world’s best brands.
We are not trying to be everything to everyone. We are a focused media partner for Islamic institutions, built to understand the nuance, the audience, and the ambition behind the mission.
Every piece of content, every strategy, every campaign is designed to move people and build trust around work that matters.
Trust
We build with a clear, unwavering purpose, we always keep our word to our partners, and we guide every single mission with steady, focused care from the very first initial spark of an idea until the moment of its very final completion.
Sincerity
We serve with a deep, unwavering purpose, we hold our solemn word to our partners, and we shape every single project with steady, focused care from the very first initial spark of an idea until the moment of its very final completion.
MASTERY
We craft with a sharp, unwavering purpose, we keep our expert pace for our partners, and we drive every single outcome with steady, focused care from the very first initial spark of an idea until the moment of its very final completion.
RESULTS
We align with a grand, unwavering purpose, we hold our shared goal for our partners, and we honor every single mission with steady, focused care from the very first initial spark of an idea until the moment of its very final completion.
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The work we do for mosques, charities, schools and foundations matters. It reaches people who are searching for guidance, support, and community. We treat every brief as a responsibility.
See how we work →A small, senior team with the range to shape strategy, content, design, and digital experiences with the same level of care.
Founder & Lead Strategist
Kayrul founded Amānah Labs to close the gap between Islamic organisations & world class marketing. A charity marketing professional & AI startup founder, he combines sector experience, digital strategy & emerging technology to help organisations grow their reach & impact.
Co-Founder & Director of Partnerships
Nazrul brings over a decade of charity sector experience spanning fundraising, programmes & communications. A founding member of two international charities and former trustee, he has led humanitarian initiatives supporting Rohingya refugees in Bangladesh, Uyghur communities in Türkiye & many vulnerable communities internationally.
Head of Content & Motion Design
Aseel leads content strategy and motion design, crafting visual stories that connect audiences to brands. She specialises in scroll-stopping video content for Instagram, TikTok, and YouTube Shorts.
Lead Graphic Designer
Hamza shapes the visual identity of every campaign from social templates to full brand systems. His work makes organisations look as credible and polished as they actually are.
Head of SEO & Marketing Strategy
Sa'ad drives organic growth through keyword research, long-form content, and technical SEO, built specifically around how Muslim audiences actually search for programmes and services.
Head of Web & AI Solutions
Ahmed leads web and AI solutions with a detail-driven approach, building websites, chatbots, and automations that help Islamic organisations operate smarter and scale with confidence.
Head of Data Science
Farrukh turns campaign data into strategic insight, identifying what drives engagement, what converts audiences, and where every pound of media spend delivers the best return.